B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

73%

73% -- content production priority rate for event planners (2025)

2025  · Encore

73% of planners consider content production critical.

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Attribution: Encore View source
Lighthouse Research Team
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Source verified Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
event planners
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Encore Primary Tier B
https://news.eventscouncil.org/partner-insights-creating-more-accessible-and-inclusive-events-with-a… ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Partner Insights: Creating More Accessible and Inclusive Events with AI - Events Industry Council News
Artificial intelligence may be reshaping the way we plan, produce and personalise events—but one of its most powerful capabilities lies in its ability to make business events more accessible, inclusive and engaging for every participant. According to an aggregation of industry data sources including…
Original Research
Encore · Original study ↗

Encore Planner Pulse survey finding cited in Events Industry Council Partner Insights article; time and resources noted as major hurdles

Methodology documented
Industrymarketing
Plain Text
event planners: 73% content production priority rate. Source: Encore (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/planners-content-production-critical-2025
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<blockquote cite="https://lighthousedata.io/data/planners-content-production-critical-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- content production priority rate for event planners<br><small>Source: Encore (2025) · <a href="https://lighthousedata.io/data/planners-content-production-critical-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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