B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- share confirming plaintext outperforms html for B2B email marketers (Bravery Technology survey) (2026)
72% confirmed that plain-text emails outperform HTML emails in B2B marketing.
- Source text phrasing 'confirmado al 72 %' is brief and lacks detailed demographic/survey breakdown beyond the overall survey of 214 marketing teams.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
214
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bravery Technology
Primary
Tier A
https://app.braverytechnology.com/es/blog/digital-marketing-trends-2026 ↗
Source Article
7 tendencias de marketing digital que realmente funcionan en 2026
Encuestamos a más de 200 equipos de marketing y analizamos qué es lo que realmente está marcando la diferencia este año. Esto es lo que encontramos — sin exageraciones, solo resultados.
Cada enero, internet se inunda de artículos sobre tendencias. La mayoría envejecen mal. Nosotros quisimos hacer al…
Original Research
Bravery Technology
· Original study ↗
Methodology
Article states plain-text emails outperform HTML emails in B2B, 'confirmado al 72 %' — interpreted as 72% of surveyed teams confirming this finding; exact denominator wording is ambiguous in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email marketers (Bravery Technology survey): 72% share confirming plaintext outperforms html. Source: Bravery Technology (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plaintext-outperforms-html-b2b-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/plaintext-outperforms-html-b2b-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share confirming plaintext outperforms html for B2B email marketers (Bravery Technology survey)<br><small>Source: Bravery Technology (2026) · <a href="https://lighthousedata.io/data/plaintext-outperforms-html-b2b-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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