B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- click through rate lift vs html for Plain text emails vs HTML emails (2024)
Plain text emails can achieve a 42% higher click rate compared to HTML emails in certain contexts.
- Applies in certain contexts according to studies cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sendcheckit.com
Primary
Tier C
https://sendcheckit.com/blog/plain-text-emails-vs-html ↗
Source Article
The Difference Between Plain Text and HTML Emails
Could a 10+ year debate be coming to an end? We look at plain text emails vs HTML emails and help you pick the right one for your business.
It's a debate that's been going on for more than a decade, with many swearing by either side. But there is a right answer, and it's not quite as clear cut as ma…
Original Research
sendcheckit.com
· Original study ↗
Methodology
Cited in SendCheckIt article from unnamed studies; hedge phrase 'in certain contexts' indicates conditional applicability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Plain text emails vs HTML emails: 42% click through rate lift vs html. Source: sendcheckit.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plain-text-email-ctr-lift-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/plain-text-email-ctr-lift-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- click through rate lift vs html for Plain text emails vs HTML emails<br><small>Source: sendcheckit.com (2024) · <a href="https://lighthousedata.io/data/plain-text-email-ctr-lift-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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