21% -- email click rate relative lift for Plain-text (unstyled) B2B marketing emails vs HTML emails (2025)

Name: Email Click Rate Relative Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2025 · Relate

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Attribution: Relate View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2025

Entity

Plain-text (unstyled) B2B marketing emails vs HTML emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Relate Primary Tier B

https://www.relate.kr/docs/topic/stibee-vs-relate-email-marketing/ ↗

Confidence: 52/100 Vintage: 2025 Channel: Deep Crawl

Source Article

스티비 vs Relate 이메일 마케팅 비교

뉴스레터를 보내야 하는데 스티비로 시작할지, 아니면 다른 도구를 써야 할지 고민하고 계신가요? 특히 B2B 환경에서 리드를 관리하고 세일즈까지 연결해야 하는 팀이라면, 단순히 이메일을 '예쁘게 보내는 것'만으로는 부족하다는 걸 이미 느끼고 계실 겁니다. 이메일은 보냈는데 미팅은 안 잡히고, 오픈율 숫자만 올려다보는 상황이 반복된다면 도구 선택부터 다시 점검해야 할 때입니다. 이 글에서는 한국 시장에서 대표적인 이메일 마케팅 도구인 스티비(Stibee)와 Relate의 이메일 마케팅 솔루션 스프레드(Spread)를 설계 철학, 전달률…

Original Research

Relate · Original study ↗

Methodology

Relative lift of plain emails over HTML emails ('약' = approximately); attributed to data presented in Relate's 'B2B Email Marketing 101' webinar; ambiguous whether the figure is a relative percent or percentage-point difference; no sample size or webinar date stated.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Plain-text (unstyled) B2B marketing emails vs HTML emails: 21% email click rate relative lift. Source: Relate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plain-email-click-rate-lift-vs-html

HTML Embed

<blockquote cite="https://lighthousedata.io/data/plain-email-click-rate-lift-vs-html" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email click rate relative lift for Plain-text (unstyled) B2B marketing emails vs HTML emails<br><small>Source: Relate (2025) · <a href="https://lighthousedata.io/data/plain-email-click-rate-lift-vs-html" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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