B
Evidence Grade B
Graded
under review
Safe to Cite
Current
83%
83% -- likelihood to purchase lift for Google Product Listing Ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google / Millward Brown Digital
Primary
Tier A
https://banc.digital/blog/google-infographic-text-ads-vs-product-listing-ads/ ↗
Source Article
Google Infographic: Text Ads vs Product Listing Ads
Original Research
Google / Millward Brown Digital
· Original study ↗
Methodology
Study conducted by Google and Millward Brown Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Product Listing Ads: 83% likelihood to purchase lift. Source: Google / Millward Brown Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pla-text-ad-purchase-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pla-text-ad-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- likelihood to purchase lift for Google Product Listing Ads<br><small>Source: Google / Millward Brown Digital (2026) · <a href="https://lighthousedata.io/data/pla-text-ad-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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