B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

35.5%

35.5% -- twitch minutes watched record beat for Pizza WRMR campaign (Twitch) (2025)

Name: Twitch Minutes Watched Record Beat Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · Pizza Hut Canada / Strategy Awards

The Pizza WRMR campaign beat Twitch's record benchmark for minutes watched by more than 35.5%.

Self-reported campaign benchmark comparison

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Attribution: Pizza Hut Canada / Strategy Awards View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

35.5%

Unit

Percentage

Data Vintage

2025

Entity

Pizza WRMR campaign (Twitch)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pizza Hut Canada / Strategy Awards Primary Tier B

https://awards.strategyonline.ca/winners/winner/2025/?e=199810&n=Pizza+WRMR ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

2025 Winner

Original Research

Pizza Hut Canada / Strategy Awards · Original study ↗

Methodology

Award case summary self-reported benchmark comparison

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Pizza WRMR campaign (Twitch): 35.5% twitch minutes watched record beat. Source: Pizza Hut Canada / Strategy Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pizza-wrmr-twitch-record-beat-2025

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<blockquote cite="https://lighthousedata.io/data/pizza-wrmr-twitch-record-beat-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.5%</strong> -- twitch minutes watched record beat for Pizza WRMR campaign (Twitch)<br><small>Source: Pizza Hut Canada / Strategy Awards (2025) · <a href="https://lighthousedata.io/data/pizza-wrmr-twitch-record-beat-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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