B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- share of reporters preferring pitches via email for fitness and health reporters (2025)
97% of surveyed fitness and health reporters say the best way to receive pitches is via email.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://www.cision.co.uk/resources/articles/how-to-pitch-fitness-and-health-reporters/ ↗
Source Article
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
Original Research
Cision
· Original study ↗
Methodology
Cision survey of 400+ fitness and health reporters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fitness and health reporters: 97% share of reporters preferring pitches via email. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pitch-via-email-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pitch-via-email-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- share of reporters preferring pitches via email for fitness and health reporters<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/pitch-via-email-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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