B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- conversion rate increase percentage for Piston (2013)
Piston achieved a 50% higher conversion rate for their retail client using DoubleClick Search inventory-aware campaigns.
- Results achieved using DoubleClick Search inventory-aware campaigns over a matter of weeks for a retail client
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (4)
Google
Primary
Tier A
http://adwordsagency.blogspot.com/2013/08/go-back-to-school-doubleclick-style-5.html ↗
Source Article
Go back to school, DoubleClick style: 5 ways to win this school year with retail solutions from DoubleClick Search
Dust off your textbooks and boot up your laptops: it’s time to go back to school!
While “Back to School” might be a dreaded time for students, it also presents unique challenges (and opportunities) for retail search marketers. More than 60% of shoppers will begin their Back to School shopping online…
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2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Google
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Piston: 50% conversion rate increase percentage. Source: Google (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/piston-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/piston-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- conversion rate increase percentage for Piston<br><small>Source: Google (2013) · <a href="https://lighthousedata.io/data/piston-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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