B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- retail sales growth rate for Pirate's Booty (Q4 2025)
In the quarter right before its rebrand (Q4 2025), Pirate's Booty retail sales grew by approximately 3%.
- Sales growth described as 'up about 3%'
- Marked a second straight quarter of growth driven by increased distribution and in-store programming
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Hershey Company
Primary
Tier A
https://arcalea.com/blog/two-rebrands-two-very-different-bets ↗
Source Article
Two Rebrands, Two Very Different Bets
Original Research
The Hershey Company
· Original study ↗
Methodology
Hershey Q4/FY2025 earnings results via PR Newswire
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pirate's Booty: 3% retail sales growth rate. Source: The Hershey Company (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pirates-booty-retail-sales-growth-q4-2025
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<blockquote cite="https://lighthousedata.io/data/pirates-booty-retail-sales-growth-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- retail sales growth rate for Pirate's Booty<br><small>Source: The Hershey Company (Q4 2025) · <a href="https://lighthousedata.io/data/pirates-booty-retail-sales-growth-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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