B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- percentage increase for Gray Matters' conversion rate (2024)
Consulting firm Gray Matters increased its conversion rate by 50% over an 18-month period using Pipedrive.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pipedrive
Primary
Tier B
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Original Research
Pipedrive
· Original study ↗
Methodology
Increase in conversion rate achieved by Gray Matters using Pipedrive over 18 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gray Matters' conversion rate: 50% percentage increase. Source: Pipedrive (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pipedrive-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/pipedrive-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- percentage increase for Gray Matters' conversion rate<br><small>Source: Pipedrive (2024) · <a href="https://lighthousedata.io/data/pipedrive-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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