B
Evidence Grade B
Safe to Cite
Dated
82%
82% -- video ad view rate average for Pinterest video ads (2021)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
Source Article
Pinterest For Business: How to Market Your Brand | Pinterest Business
Not all impressions are created equal. Discover why you should be paying attention to who sees your video ads—and how reach on Pinterest drives better results in viewability, coverage and engagement than other platforms.
‘Viewability is key, and not all impressions are created equal.’
Raphaël Pivert…
Original Research
Pinterest
Methodology
Measured by Kantar's Brand Lift Insights solution. Source: Pinterest.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest video ads: 82% video ad view rate average. Source: Pinterest (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-video-ad-view-rate-average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-video-ad-view-rate-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- video ad view rate average for Pinterest video ads<br><small>Source: Pinterest (2021) · <a href="https://lighthousedata.io/data/pinterest-video-ad-view-rate-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.