B
Evidence Grade B
Safe to Cite
Current
14
14 -- roas decrease for Pinterest shopping ads with fewer than 100 SKUs (2026)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
Source Article
5 Best Practices for Better Shopping Performance on Pinterest
Strong shopping results start with strong foundations. Use these five checks to get your feed, site and signals ready before you touch bids or budgets.
As shopping journeys become more dynamic, marketers are balancing more moving parts than ever, from shifting shopper behaviours to new formats, audi…
Original Research
Pinterest
Methodology
Compared to average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest shopping ads with fewer than 100 SKUs: 14 roas decrease. Source: Pinterest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-shopping-ads-guide-roas-ad-group-size
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<blockquote cite="https://lighthousedata.io/data/pinterest-shopping-ads-guide-roas-ad-group-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14</strong> -- roas decrease for Pinterest shopping ads with fewer than 100 SKUs<br><small>Source: Pinterest (2026) · <a href="https://lighthousedata.io/data/pinterest-shopping-ads-guide-roas-ad-group-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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