B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- audience gender split for Pinterest global audience (2012)
Globally, Pinterest's audience has a 60/40 split between female and male users.
- Estimates vary
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
themarketingbit.com
Primary
Tier C
http://www.themarketingbit.com/social-media-marketing-2/social-media-is-pinterest-worth-it/ ↗
Source Article
Social Media: Is Pinterest Worth It?
Original Research
themarketingbit.com
· Original study ↗
Methodology
Estimate cited by author, source unspecified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest global audience: 60% audience gender split. Source: themarketingbit.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-global-female-male-split
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-global-female-male-split" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- audience gender split for Pinterest global audience<br><small>Source: themarketingbit.com (2012) · <a href="https://lighthousedata.io/data/pinterest-global-female-male-split" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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