B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48.2%
48.2% -- female share of audience for Instagram (2025)
Among Instagram users aged 18-24, 48.2% are female.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
growth.go2partners.com
Primary
Tier C
https://growth.go2partners.com/blog/tips-for-social-media-marketing-for-event-promotion ↗
Source Article
Tips for Social Media Marketing for Event Promotion
Tips for Social Media Marketing for Event Promotion
Understanding social media’s role in event promotion is crucial to an event’s success. Social media has become the central hub for consumers to explore various events to fill their calendars. Leveraging the tools at your disposal can make or break …
Original Research
growth.go2partners.com
· Original study ↗
Methodology
Platform audience demographic breakdown cited in marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 48.2% female share of audience. Source: growth.go2partners.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-audience-gender-split
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<blockquote cite="https://lighthousedata.io/data/instagram-audience-gender-split" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.2%</strong> -- female share of audience for Instagram<br><small>Source: growth.go2partners.com (2025) · <a href="https://lighthousedata.io/data/instagram-audience-gender-split" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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