B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- female audience share for Pinterest (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier C
https://www.proinfluent.com/en/communication-plan/ ↗
Source Article
Communication plan: concrete examples and complete guide
The communication plan is the materialization of your communication strategy in the form of a document. What is his goal ? The communication plan details the external and internal communication actions planned for the year (or over the next 2 years). It defines for each action the objectives, budget…
Original Research
Pinterest
· Original study ↗
Methodology
Gender composition of Pinterest's audience as stated in the article; undated, vintage inferred (figure consistent with Pinterest's reported audience composition circa 2018-2021). No underlying study named in the article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 80% | |
| 2020 (current) | 60% | -25.0% |
| 2023 | 76.2% | +27.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest: 60% female audience share. Source: Pinterest (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-female-audience-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-female-audience-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- female audience share for Pinterest<br><small>Source: Pinterest (2020) · <a href="https://lighthousedata.io/data/pinterest-female-audience-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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