B
Evidence Grade B
Safe to Cite
Current
82%
82% -- positive incremental roi campaigns for Pinterest CPG campaigns (2026)
Attribution:
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Circana
Primary
Tier A
Source Article
Nuevos hallazgos de Circana sobre bienes de consumo envasados: Pinterest impulsa las ventas incrementales
30 de abril de 2026
Pinterest no es solo una herramienta para generar reconocimiento de marca. Los datos de Circana revelan que también impulsa las ventas de forma cuantificable.
Abre tu último plan de medios. Seguramente reconocerás el patrón. Los canales de descubrimiento suelen evaluarse según la…
Original Research
Circana
Methodology
Based on 17 MMT studies between June 2024 and June 2025 in five countries and four CPG categories.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest CPG campaigns: 82% positive incremental roi campaigns. Source: Circana (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-cpg-study-positive-incremental-roi
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<blockquote cite="https://lighthousedata.io/data/pinterest-cpg-study-positive-incremental-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- positive incremental roi campaigns for Pinterest CPG campaigns<br><small>Source: Circana (2026) · <a href="https://lighthousedata.io/data/pinterest-cpg-study-positive-incremental-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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