B
Evidence Grade B
Safe to Cite
Dated
32
32 -- percentage higher roas for Pinterest (2022)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32
Unit
Multiple
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
Source Article
How Inspiration Drives Results
The Point: Inspiration is more urgent than ever before—for consumers and for brands. Here’s the proof.
Gone are the days when people ignore the environment in which your ad appears. They want a more inspired internet, and they’re seeking out positivity in online spaces. That’s good news for advertis…
Original Research
Pinterest
Methodology
Nielsen analysis of CPG campaigns in the US and UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest: 32 percentage higher roas. Source: Pinterest (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-cpg-roas-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-cpg-roas-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32</strong> -- percentage higher roas for Pinterest<br><small>Source: Pinterest (2022) · <a href="https://lighthousedata.io/data/pinterest-cpg-roas-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.