B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- love messages growth rate for Pilot #PilotLoveGuru campaign (2013-2017)
Pilot saw a 20 percent annual increase in love messages for its #PilotLoveGuru Valentine's Day campaign across 2013–2017.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2013-2017
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pilot
Primary
Tier C
https://smegoweb.com.au/blog/5-valentines-day-marketing-campaigns-that-werent-irritatingly-gooey/ ↗
Source Article
5 Valentine's Day Marketing Campaigns That Weren't Irritatingly Gooey - Web Marketing and Digital Marketing Company in Newzealand
15 February, 2018
February is not just the month for people in love. It’s also a great time for brands and marketers to celebrate love with their customers. Ergo, the advertisement, promotions, campaigns that you will see this month will have a common trait- lovely red and pink colors, roses and hea…
Original Research
Pilot
· Original study ↗
Methodology
Brand-reported annual growth in campaign love messages
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Pilot #PilotLoveGuru campaign: 20% love messages growth rate. Source: Pilot (2013-2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pilot-love-guru-message-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pilot-love-guru-message-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- love messages growth rate for Pilot #PilotLoveGuru campaign<br><small>Source: Pilot (2013-2017) · <a href="https://lighthousedata.io/data/pilot-love-guru-message-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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