B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25
25 -- social coverage count for Channel 5 (2023)
Brandnation's paid influencer marketing campaign for Channel 5's series '10 Years Younger in 10 Days' generated 25 pieces of social coverage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
64
Source
Brandnation
Primary
Tier A
https://brandnation.co.uk/channel-5-selects-brandnation-for-content-brief/ ↗
Source Article
Channel 5 | 10 Years Younger in 10 Days
10 Years Younger in 10 Days
10 Years Younger in 10 Days
Results
2.04 million
organic social reach
10%
engagement rate
25
pieces of social coverage
400%
exceeded KPIs
Brief
We were briefed by Channel 5 (ViacomCBS) to execute a paid influencer marketing campaign to support the return of the iconic ser…
Original Research
Brandnation
· Original study ↗
Methodology
Results from a paid influencer marketing campaign.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Channel 5: 25 social coverage count. Source: Brandnation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pieces-of-social-coverage-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pieces-of-social-coverage-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25</strong> -- social coverage count for Channel 5<br><small>Source: Brandnation (2023) · <a href="https://lighthousedata.io/data/pieces-of-social-coverage-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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