B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$5,000
$5,000 -- monthly ppc budget for Personal injury law firms (mid-size to large markets) (2025)
A personal injury law firm in most mid-size to large markets needs a minimum monthly Google Ads budget of $5,000 to $10,000 to generate meaningful data and lead volume.
- Actual budget depends on market competitiveness, target case types, and cost-per-signed-case goals; competitive markets may require $30,000–$100,000+ per month
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$5,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savvy Law Firm Marketing
Primary
Tier B
https://savvylawfirmmarketing.com/blog/personal-injury-lawyer-ppc/ ↗
Source Article
Personal Injury Lawyer PPC Guide: Advertising for Law Firms
Takeaways from Our Personal Injury Lawyer PPC Guide
High Stakes and High Costs
Personal injury is widely considered the most expensive vertical in Google Ads, with some clicks costing up to $800. However, these staggering costs are justified because a single signed case can generate hundreds of thou…
Original Research
Savvy Law Firm Marketing
· Original study ↗
Methodology
Range $5,000–$10,000; midpoint extracted
Methodology documented
Segmentation
IndustryLegal
Company SizeMid-market to Enterprise
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
Personal injury law firms (mid-size to large markets): $5,000 monthly ppc budget. Source: Savvy Law Firm Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pi-firm-minimum-google-ads-budget
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<blockquote cite="https://lighthousedata.io/data/pi-firm-minimum-google-ads-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5,000</strong> -- monthly ppc budget for Personal injury law firms (mid-size to large markets)<br><small>Source: Savvy Law Firm Marketing (2025) · <a href="https://lighthousedata.io/data/pi-firm-minimum-google-ads-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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