B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

73%

73% -- share of physicians more likely to engage with personalized communication for physicians (2025)

Name: Share Of Physicians More Likely To Engage With Personalized Communication Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · SERMO

73% of physicians report being more likely to engage with communication when it is personalized.

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Attribution: SERMO View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2025

Entity

physicians

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SERMO Primary Tier B

https://pharmaforceiq.com/future-proof-campaigns-why-dynamic-hcp-affinity-data-is-your-next-strategi… ↗

Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Future-Proof Campaigns: Why Dynamic HCP Affinity Data is Your Next Strategic Move

Faced with finite budgets and demanding timelines, it continues to be challenging for marketers to engage HCPs with personalized content effectively and connect marketing efforts directly to new prescriptions. This is often compounded by siloed data and slow performance reporting, leading to a frust…

Original Research

SERMO · Original study ↗

Methodology

SERMO survey

Methodology documented

Segmentation

IndustryHealthcare RegionGlobal Channelmulti-channel

Cite this stat

Plain Text

physicians: 73% share of physicians more likely to engage with personalized communication. Source: SERMO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/physicians-personalized-communication

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<blockquote cite="https://lighthousedata.io/data/physicians-personalized-communication" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of physicians more likely to engage with personalized communication for physicians<br><small>Source: SERMO (2025) · <a href="https://lighthousedata.io/data/physicians-personalized-communication" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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