B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share more likely to purchase with photorealistic or 3d preview for US online shoppers (2025)
60% of US online shoppers are more likely to commit to a purchase when the product is shown in a photorealistic or 3D preview rather than a static image.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,900
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
makeover.so
Primary
Tier B
https://www.makeover.so/blog/automotive/car-paint-simulator ↗
Source Article
Car Paint Simulator: Preview Any Color on Your Car
Quick answer: A car paint simulator uses AI to generate a photorealistic preview of any paint color and finish on your actual vehicle in under 10 seconds. Upload a photo, choose a color, and see exactly how gloss, matte, satin, or pearl will look in your real lighting — before a single panel gets sa…
Original Research
makeover.so
· Original study ↗
Methodology
Survey of nearly 1,900 US online shoppers
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US online shoppers: 60% share more likely to purchase with photorealistic or 3d preview. Source: makeover.so (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/photorealistic-preview-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/photorealistic-preview-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share more likely to purchase with photorealistic or 3d preview for US online shoppers<br><small>Source: makeover.so (2025) · <a href="https://lighthousedata.io/data/photorealistic-preview-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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