B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30.4%
30.4% -- completion likelihood uplift for UK property listings with high-quality photography (2022-2024)
Properties marketed with high-quality photography had a 30.4% improvement in completion likelihood based on an analysis of over 3 million UK properties from 2022 to 2024.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.4%
Unit
Percentage
Data Vintage
2022-2024
Entity
Sample Size
3,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
twentyci
Primary
Tier B
https://propertybox.io/blog/how-photography-helps-estate-agents-sell-more/ ↗
Source Article
The Commercial Case for Better Photography: What the Data Shows About Selling More and Earning More
Contents
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Photography in property marketing is often treated as a visual decision. Make it look nice. Get it on the portal. Move on. But the data tells a different story. High quality photography does not just make listings look better. It makes them perform better. Here is what the evidence sa…
Original Research
twentyci
· Original study ↗
Methodology
Separate analysis of 3M+ properties
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK property listings with high-quality photography: 30.4% completion likelihood uplift. Source: twentyci (2022-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/photography-completion-uplift-30-4
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<blockquote cite="https://lighthousedata.io/data/photography-completion-uplift-30-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.4%</strong> -- completion likelihood uplift for UK property listings with high-quality photography<br><small>Source: twentyci (2022-2024) · <a href="https://lighthousedata.io/data/photography-completion-uplift-30-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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