B
Evidence Grade B
Safe to Cite
Dated
8.8%
8.8% -- conversion lift prospects for pharmaceutical brand (2011)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.8%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Comscore, Inc.
Primary
Tier A
http://www.comscore.com/dut/layout/set/popup/Press_Events/Press_Releases/2011/3/Branded_Pharmaceutic… ↗
Source Article
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients
Comscore Releases Fifth Annual Report on Online Pharmaceutical Marketing Benchmarks
RESTON, VA, March 21, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, t…
Original Research
Comscore, Inc.
· Original study ↗
Methodology
Incremental Effect on New Patient Starts and Adherence/Next Fill vs. Control
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pharmaceutical brand: 8.8% conversion lift prospects. Source: Comscore, Inc. (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-website-conversion-lift-prospects
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<blockquote cite="https://lighthousedata.io/data/pharma-website-conversion-lift-prospects" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.8%</strong> -- conversion lift prospects for pharmaceutical brand<br><small>Source: Comscore, Inc. (2011) · <a href="https://lighthousedata.io/data/pharma-website-conversion-lift-prospects" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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