B Evidence Grade B Safe to Cite Dated

15.5%

15.5% -- conversion lift patients for pharmaceutical brand (2011)

2011  · Comscore, Inc.

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Attribution: Comscore, Inc. View source
Lighthouse Research Team
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Source verified Evidence graded
Value
15.5%
Unit
Percentage
Data Vintage
2011
Entity
pharmaceutical brand
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Comscore, Inc. Primary Tier A
http://www.comscore.com/dut/layout/set/popup/Press_Events/Press_Releases/2011/3/Branded_Pharmaceutic… ↗
Confidence: 74/100 Vintage: 2011 Channel: Deep Crawl
Source Article
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients Comscore Releases Fifth Annual Report on Online Pharmaceutical Marketing Benchmarks RESTON, VA, March 21, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, t…
Original Research
Comscore, Inc. · Original study ↗

Incremental Effect on New Patient Starts and Adherence/Next Fill vs. Control

Methodology documented
IndustryHealthcare RegionUS Channelmulti-channel
Plain Text
pharmaceutical brand: 15.5% conversion lift patients. Source: Comscore, Inc. (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-website-conversion-lift-patients
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<blockquote cite="https://lighthousedata.io/data/pharma-website-conversion-lift-patients" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.5%</strong> -- conversion lift patients for pharmaceutical brand<br><small>Source: Comscore, Inc. (2011) · <a href="https://lighthousedata.io/data/pharma-website-conversion-lift-patients" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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