B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
97%
97% -- share of launch research projects including us market for pharma brand launches (2026)
The US was included as a market in 97% of benchmarked launch primary market research projects across 31 recent pharmaceutical brand launches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
31
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZoomRx
Primary
Tier A
https://blog.zoomrx.com/brand-builder/launch-insights-planning-tool/ ↗
Source Article
Tools to Optimize Pharmaceutical Brand Launch Insights Planning
Executive Summary
Launching a new pharmaceutical brand is a complex undertaking that requires significant investments in market research and strategic planning. To help companies navigate this process, ZoomRx has developed a comprehensive Launch Insights Planning Tool. This tool leverages benchmarks…
Original Research
ZoomRx
· Original study ↗
Methodology
ZoomRx benchmark analysis of 31 recent pharma brand launches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pharma brand launches: 97% share of launch research projects including us market. Source: ZoomRx (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-launch-research-us-market-97
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<blockquote cite="https://lighthousedata.io/data/pharma-launch-research-us-market-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- share of launch research projects including us market for pharma brand launches<br><small>Source: ZoomRx (2026) · <a href="https://lighthousedata.io/data/pharma-launch-research-us-market-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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