B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- brand familiarity rate for US pharmaceutical companies (2018)
Only 20% of prompted respondents were familiar with pharmaceutical companies.
- Study was conducted among the informed general public who were prompted
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
2,608
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reputation Institute
Primary
Tier A
http://bazinihopp.com/can-pharmaceutical-companies-feel-better-reputation/ ↗
Source Article
What Can Pharmaceutical Companies do to Feel Better About Reputation?
Pharmaceutical Executive
June 14, 2018
By Meghan Burke
The pharma industry’s reputation is in decline. According to Reputation Institute’s (RI) most recent study, the reputation of pharma companies might get even worse before it gets any better. This year, RI conducted research on the reputation of …
Original Research
Reputation Institute
· Original study ↗
Methodology
Reputation Institute RepTrak study, Jan-Feb 2018
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
Cite this stat
Plain Text
US pharmaceutical companies: 20% brand familiarity rate. Source: Reputation Institute (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-familiarity-20pct-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pharma-familiarity-20pct-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand familiarity rate for US pharmaceutical companies<br><small>Source: Reputation Institute (2018) · <a href="https://lighthousedata.io/data/pharma-familiarity-20pct-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.