B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- brand familiarity rate for Price comparison websites (UK financial services) (2024)
Average consumer familiarity with price comparison websites stands at 75%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/what-is-it-about-moneysavingexpert-that-consumers-love-so-… ↗
Source Article
What is it about MoneySavingExpert that consumers love so much? - Savanta
Price comparison websites are well known, well-loved and widely used, but it’s MoneySavingExpert that has created the strongest emotional connection with customers.
MoneySavingExpert provides a no-nonsense, accessible guidance and aggregator service, fronted by the charismatic Martin Lewis.
Price co…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue Financial Services brand tracking study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Price comparison websites (UK financial services): 75% brand familiarity rate. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pcw-customer-familiarity-75
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<blockquote cite="https://lighthousedata.io/data/pcw-customer-familiarity-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- brand familiarity rate for Price comparison websites (UK financial services)<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/pcw-customer-familiarity-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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