B
Evidence Grade B
Safe to Cite
Dated
8.9%
8.9% -- incremental effect on conversion for pharmaceutical brand patients and prospects (Q2 2012)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.9%
Unit
Percentage
Data Vintage
Q2 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Comscore, Inc.
Primary
Tier B
http://www.comscore.com/2012PharmaceuticalBenchmarks ↗
Source Article
Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence
Branded Pharmaceutical Websites Continue to Generate Highest Lifts in Rx Conversion and Adherence
Comscore Releases Sixth Annual Report on Online Pharmaceutical Marketing Benchmarks
Comscore Pharmaceutical Rx Lift Measurement Solutions Now Provide Visibility Into the Incremental Impact, Frequency Re…
Original Research
Comscore, Inc.
· Original study ↗
Methodology
Based on Comscore's permission-based panel of one million U.S. online persons and survey data from more than one hundred pharmaceutical studies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
pharmaceutical brand patients and prospects: 8.9% incremental effect on conversion. Source: Comscore, Inc. (Q2 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pharma-branded-website-visits-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pharma-branded-website-visits-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.9%</strong> -- incremental effect on conversion for pharmaceutical brand patients and prospects<br><small>Source: Comscore, Inc. (Q2 2012) · <a href="https://lighthousedata.io/data/pharma-branded-website-visits-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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