B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- advertising spend decline for Alcohol-related advertising spending in the Philippines (2023)
In 2023, tightened advertising restrictions in the Philippines resulted in a 10% reduction in alcohol-related advertising spending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TraceData Research
Primary
Tier B
https://www.tracedataresearch.com/industry-report/philippines-alcoholic-drinks-market ↗
Source Article
Philippines Alcoholic Drinks Market Outlook to 2029
New Market Intelligence 2024
By Market Structure, By Product Types (Beer, Wine, Spirits, Others), By Consumer Demographics, By Distribution Channels (On-trade, Off-trade), and By Region
Report Code
TDR0076
Coverage
Asia
Published
November 2024
Pages
80-100
Select and purchase only the chapters you n…
Original Research
TraceData Research
· Original study ↗
Methodology
Decline in alcohol advertising spending following tightened government advertising restrictions in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alcohol-related advertising spending in the Philippines: 10% advertising spend decline. Source: TraceData Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ph-alcohol-ad-spend-decline-2023
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<blockquote cite="https://lighthousedata.io/data/ph-alcohol-ad-spend-decline-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- advertising spend decline for Alcohol-related advertising spending in the Philippines<br><small>Source: TraceData Research (2023) · <a href="https://lighthousedata.io/data/ph-alcohol-ad-spend-decline-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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