B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- advertising spend decline for US advertising market (2020-06)
Advertising spend was expected to decline by 39% from March to June 2020.
- projection/expectation due to COVID-19
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2020-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier B
https://t2marketinginternational.com/daily-minute-master-series-april-27-2020/ ↗
Source Article
Daily Minute Master Series – April 27, 2020
Daily Minute Master Series – April 27, 2020
Social Media
If you’re not paying attention to the influence of gaming on modern culture, you’re missing out on maybe the biggest shift in how the next generation connects. Gaming is set to become a $196 billion market by 2022, and five of the top 10 chann…
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
IAB COVID-impact projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising market: 39% advertising spend decline. Source: Interactive Advertising Bureau (IAB) (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-spend-decline-covid-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ad-spend-decline-covid-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- advertising spend decline for US advertising market<br><small>Source: Interactive Advertising Bureau (IAB) (2020-06) · <a href="https://lighthousedata.io/data/ad-spend-decline-covid-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.