B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
$11,000
$11,000 -- advertising budget for Procter & Gamble (1882)
In 1882, Procter & Gamble Co. began advertising Ivory soap with an unprecedented budget of $11,000.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$11,000
Unit
Currency Usd
Data Vintage
1882
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Age
Primary
Tier B
https://navnigarg.wordpress.com/2011/05/09/85/ ↗
Source Article
Display Advertising: Newspaper to Interactive- A Theoretical Framework
Advertising in its native form was printed ads for promotion of services and products in the early Eighteenth century. These ads appeared first in standalone pamphlets, then moving on to newspapers and magazines. As technology advanced, display advertising changed its form from colored printed text …
Original Research
Ad Age
· Original study ↗
Methodology
Historical advertising milestone from Ad Age advertising history timeline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Procter & Gamble: $11,000 advertising budget. Source: Ad Age (1882). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pg-ivory-soap-ad-budget-1882
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<blockquote cite="https://lighthousedata.io/data/pg-ivory-soap-ad-budget-1882" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11,000</strong> -- advertising budget for Procter & Gamble<br><small>Source: Ad Age (1882) · <a href="https://lighthousedata.io/data/pg-ivory-soap-ad-budget-1882" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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