B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- global market share for Procter & Gamble (Gillette and other brands) (2018)
Procter & Gamble estimated in its 2018 annual report that its share of the global blades and razors market was 65%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Procter & Gamble
Primary
Tier A
https://www.modernretail.co/retailers/pg-is-investing-in-new-categories-and-product-innovation-as-gi… ↗
Source Article
P&G is investing in new categories and product innovation as Gillette falters
P&G is investing in new categories and product innovation as Gillette falters
As its marquee shaving brand Gillette continues to lose market share, Procter & Gamble has instead turned its attention to developing new premium products in the shaving category, acquiring smaller digitally-native brands,…
Original Research
Procter & Gamble
· Original study ↗
Methodology
Procter & Gamble 2018 annual report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Procter & Gamble (Gillette and other brands): 65% global market share. Source: Procter & Gamble (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pg-global-blades-razors-market-share-65-percent
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<blockquote cite="https://lighthousedata.io/data/pg-global-blades-razors-market-share-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- global market share for Procter & Gamble (Gillette and other brands)<br><small>Source: Procter & Gamble (2018) · <a href="https://lighthousedata.io/data/pg-global-blades-razors-market-share-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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