B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- unreached target audience percentage for Pfizer (2025-02)
Pfizer did not reach 56% of its target customers during its February 2025 linear TV campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025-02
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/pfizer ↗
Source Article
Pfizer Ad Spend & Reach
Pfizer Ad Spend & Reach
Reach More Pfizer Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in February 2025
Ad Spend
$3,064,434
Missed Opportunity
56%
of target customers NOT reached
Only 44.2% reach rate = 8.0M at $382 per 1,000
You …
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Derived from Nielsen Ad Intel reach data for Pfizer's February 2025 linear TV campaign
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RegionUS
Channelevents
Cite this stat
Plain Text
Pfizer: 56% unreached target audience percentage. Source: Nielsen Ad Intel (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pfizer-tv-unreached-target-customers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pfizer-tv-unreached-target-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- unreached target audience percentage for Pfizer<br><small>Source: Nielsen Ad Intel (2025-02) · <a href="https://lighthousedata.io/data/pfizer-tv-unreached-target-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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