B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- search result click rate for Google search visits where an AI summary appeared (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://digitalstrategyforce.com/journal/generative-ui-turns-every-webpage-into-raw-material-for-a-g… ↗
Source Article
Generative UI Turns Every Webpage Into Raw Material for a Google-Built Interface | Digital Strategy Force
Generative UI Turns Every Webpage Into Raw Material for a Google-Built Interface
Google I/O 2026 introduced Generative UI: Search now assembles a custom interface for every query instead of returning a list of links. A webpage is no longer a destination. It is raw material a model selects, decompose…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study of 68,879 searches; users clicked a search result in 8 percent of visits with an AI summary, against 15 percent without one.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search visits where an AI summary appeared: 8% search result click rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-search-click-rate-with-ai-summary
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-search-click-rate-with-ai-summary" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- search result click rate for Google search visits where an AI summary appeared<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-search-click-rate-with-ai-summary" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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