B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- search result click rate for Google Search users (queries with AI Overviews) (2025)
Users clicked on a search result 8% of the time when AI Overviews were present, based on an analysis of 68,000 search queries by Pew Research Centre.
- Compared with 15% when AI Overviews were not present
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
68,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Centre
Primary
Tier A
https://digitalmarketingdesk.co.uk/google-on-ai-overview-traffic-loss/ ↗
Source Article
Google on AI Overview Traffic Loss
Google’s Head of Search, Liz Reid, has continued to defend the impact of AI Overviews on publisher traffic, arguing that the feature is not removing meaningful visits but instead reducing what she describes as “bounce clicks”. Her comments were made during an appearance on Bloomberg’s Odd Lots podca…
Original Research
Pew Research Centre
· Original study ↗
Methodology
Pew Research Centre analysis of 68,000 search queries; 8% click rate with AI Overviews vs 15% without
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users (queries with AI Overviews): 8% search result click rate. Source: Pew Research Centre (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-overviews-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-overviews-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- search result click rate for Google Search users (queries with AI Overviews)<br><small>Source: Pew Research Centre (2025) · <a href="https://lighthousedata.io/data/pew-ai-overviews-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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