B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

28%

28% -- share of adults distrusting ai search for US adults (2024)

2024  · Pew Research Center

According to a 2024 survey by Pew, 28% of U.S. adults do not trust AI-generated search results.

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Attribution: Pew Research Center View source
Lighthouse Research Team
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Source verified Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
US adults
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Pew Research Center Primary Tier B
https://georankers.ai/geo-guide ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
The Complete GEO Playbook — Master AI Search Optimization
In 2025, a brand can be at the top of Google search results but not show up when someone asks ChatGPT for suggestions. This disconnect is no longer theoretical. It's playing out every day across AI search engines like ChatGPT, Gemini, and Perplexity - tools that don't just crawl and list, but synthe…
Original Research
Pew Research Center · Original study ↗

Pew survey

Methodology documented
Industrymarketing
Plain Text
US adults: 28% share of adults distrusting ai search. Source: Pew Research Center (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-mistrust-ai-search-2024
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<blockquote cite="https://lighthousedata.io/data/pew-mistrust-ai-search-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of adults distrusting ai search for US adults<br><small>Source: Pew Research Center (2024) · <a href="https://lighthousedata.io/data/pew-mistrust-ai-search-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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