B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share of us adults running search producing ai summary for US adults (2025-10)
58 percent of US adults had run at least one search that produced an AI summary as of October 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-10
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://digitalstrategyforce.com/journal/why-most-pages-never-get-cited-by-ai-search-engines/ ↗
Source Article
Why Most Pages Never Get Cited by AI Search Engines | Digital Strategy Force
Why Most Pages Never Get Cited by AI Search Engines
A typical AI answer cites three to seven sources from billions of indexed pages, so most websites are not losing to better content. They are eliminated before evaluation begins, by six sequential filters that strip out unfit pages.
The 99 Percent P…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study as cited by Digital Strategy Force
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US adults: 58% share of us adults running search producing ai summary. Source: Pew Research Center (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-summary-search-usage-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-summary-search-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of us adults running search producing ai summary for US adults<br><small>Source: Pew Research Center (2025-10) · <a href="https://lighthousedata.io/data/pew-ai-summary-search-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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