B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- click through rate on ai summary pages for Google AI summaries (US users) (2025)
Users clicked a traditional link on 8% of pages containing an AI summary.
- Applies specifically to clicking a traditional link on pages with an AI summary, compared to 15% on pages without an AI summary
- Clicks on sources cited inside the summary occurred on only about 1% of visits
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://ranketize.com/blog/answer-engine-optimization-companies ↗
Source Article
Answer Engine Optimization (AEO) Companies: How to Evaluate and Choose One in 2026 | Ranketize
Answer Engine Optimization (AEO) Companies: How to Evaluate and Choose One in 2026
A 2026 buyer's guide to answer engine optimization (AEO) companies: what the work involves, the criteria that matter, questions to ask, and red flags.
On this page
- AEO companies to consider
- What is an AEO company,…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study of 900 U.S. adults; comparison rate 15% without AI summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI summaries (US users): 8% click through rate on ai summary pages. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-summary-link-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-summary-link-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate on ai summary pages for Google AI summaries (US users)<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-ai-summary-link-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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