B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- click through rate on traditional links for Google search users (2025-07)
When an AI summary appears in search results, 8% of people click a traditional link.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025-07
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://kirro.io/cro-keyword-cannibalization ↗
Source Article
CRO keyword cannibalization: find it and fix it
CRO keyword cannibalization is what happens when two or more pages on your site fight each other for the same search term. Instead of one strong page winning clicks, Google bounces between them. Your traffic splits. And the wrong page often wins.
That last part is the real problem. Regular keyword c…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research study of 68,879 searches; baseline without AI summary is 15%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search users: 8% click through rate on traditional links. Source: Pew Research Center (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-overview-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-ai-overview-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate on traditional links for Google search users<br><small>Source: Pew Research Center (2025-07) · <a href="https://lighthousedata.io/data/pew-ai-overview-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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