B
Evidence Grade B
Graded
under review
Safe to Cite
Current
273,202
273,202 -- broadcast audience reach for TODAY Show (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
273,202
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aruga
Primary
Tier B
https://aruga.com.au/case-study/introducing-the-latest-in-pet-luxury/ ↗
Source Article
Introducing the latest in pet luxury
Original Research
Aruga
· Original study ↗
Methodology
PR campaign case study; live weather cross segments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TODAY Show: 273,202 broadcast audience reach. Source: Aruga (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pet-resorts-today-show-reach-273202
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<blockquote cite="https://lighthousedata.io/data/pet-resorts-today-show-reach-273202" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>273,202</strong> -- broadcast audience reach for TODAY Show<br><small>Source: Aruga (2026) · <a href="https://lighthousedata.io/data/pet-resorts-today-show-reach-273202" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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