B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- share persuaded to buy after consuming brand content for US consumers (2018)
86% of website visitors/survey respondents claim to have been persuaded to buy a product or service after consuming content produced by a brand.
- Secondary citation of an unnamed US survey without detailed methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2018
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
42group.co.uk
Primary
Tier C
https://42group.co.uk/archive/content-marketing-in-2018/ ↗
Source Article
Content marketing in 2018 - 42group
As a content and copywriting agency, naturally we would say yes. And it seems we’re backed up with facts too. A recent US survey claims to have found that 67% of website visitors value the content businesses and brands produce, with 86% claiming to have been persuaded to buy a product or service aft…
Original Research
42group.co.uk
· Original study ↗
Methodology
US survey cited by 42group; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US consumers: 86% share persuaded to buy after consuming brand content. Source: 42group.co.uk (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persuaded-to-buy-after-content-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/persuaded-to-buy-after-content-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share persuaded to buy after consuming brand content for US consumers<br><small>Source: 42group.co.uk (2018) · <a href="https://lighthousedata.io/data/persuaded-to-buy-after-content-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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