B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- increase in email click-through rate with personas for Companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Copper CRM
Primary
Tier C
https://www.copper.com/resources/what-is-a-buyer-persona ↗
Source Article
What is a buyer persona? | Copper CRM
Every part of your business needs to tie back to your customers — the most important asset any company has. Finding sustained success involves approaching every initiative with their clients’ preferences in mind, from social media to the sales process to revenue operations.
You might think you under…
Original Research
Copper CRM
· Original study ↗
Methodology
Source: Copper CRM
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Companies: 14% increase in email click-through rate with personas. Source: Copper CRM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personas-email-ctr
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<blockquote cite="https://lighthousedata.io/data/personas-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- increase in email click-through rate with personas for Companies<br><small>Source: Copper CRM (2026) · <a href="https://lighthousedata.io/data/personas-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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