B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- deal close speed uplift for prospects receiving personalized sales video (2026)
Prospects who watch at least one personalized video from a sales rep close 35% faster than prospects receiving text-only outreach.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-roi-measurement-framework ↗
Source Article
"What is the ROI of this video?" is the question that kills corporate video programs. Not because video does not deliver returns, but because most marketing teams cannot answer the question with specific numbers.
According to Demand Gen Report's 2025 B2B Content Preferences Survey, 72% of B2B buyers…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard 2026 Business Video Benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
prospects receiving personalized sales video: 35% deal close speed uplift. Source: Vidyard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-video-faster-close-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-video-faster-close-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- deal close speed uplift for prospects receiving personalized sales video<br><small>Source: Vidyard (2026) · <a href="https://lighthousedata.io/data/personalized-video-faster-close-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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