B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- engagement rate improvement for personalized video content (2025)
Personalized video content can improve engagement rates by up to 80%.
- up to 80%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.tulipfilms.ch/en/post/7-essential-steps-for-video-marketing-checklist ↗
Source Article
7 Essential Steps for Your Video Marketing Checklist
7 Essential Steps for Your Video Marketing Checklist
Video marketing is exploding and firms everywhere are scrambling to get noticed on crowded feeds. But despite the surge, only 376 percent more businesses with clear goals report actual marketing success compared to those just winging it. Most peop…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot Marketing Research; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized video content: 80% engagement rate improvement. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-video-engagement-80
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<blockquote cite="https://lighthousedata.io/data/personalized-video-engagement-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- engagement rate improvement for personalized video content<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/personalized-video-engagement-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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