B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26%
26% -- open rate lift from personalized subject lines for email marketing campaigns (2024)
Emails with personalized subject lines are 26% more likely to be opened according to a HubSpot study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://passivetactics.com/how-to-craft-engaging-email-subject-lines-that-increase-open-rates/ ↗
Source Article
How To Craft Engaging Email Subject Lines That Increase Open Rates?
Want to increase your email open rates and get more engagement from your subscribers? Crafting the perfect subject line is key. With so many emails flooding people’s inboxes every day, it’s crucial to make yours stand out. In this article, we’ll explore some tips and tricks for creating engaging ema…
Original Research
HubSpot
· Original study ↗
Methodology
Blog citing a HubSpot study
Methodology documented
Segmentation
Industrymarketing
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email marketing campaigns: 26% open rate lift from personalized subject lines. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-subject-lines-26-percent
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<blockquote cite="https://lighthousedata.io/data/personalized-subject-lines-26-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- open rate lift from personalized subject lines for email marketing campaigns<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/personalized-subject-lines-26-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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