B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- open rate lift from personalized sender name for Email open rate for emails with personalized sender names (2022)
Using an email with a personalized sender name can boost the open rate by 35%.
- Original study/data source is not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
salesar.io
Primary
Tier C
https://salesar.io/8-More-Email-Marketing-Myths/?utm_source=twitter&utm_medium=social&utm_campaign=8… ↗
Source Article
8 More Email Marketing Myths | SalesAR
There’s no question that outbound sales marketing via email campaigns leaves a sour taste in the mouths of many who think about it, due to the early years of the internet, and the overwhelming amount of spam that is distributed from nefarious networks. In this article, we will debunk 8 myths about e…
Original Research
salesar.io
· Original study ↗
Methodology
Boost in open rate from using a personalized sender name vs generic addresses like 'marketing' or '[email protected]'; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email open rate for emails with personalized sender names: 35% open rate lift from personalized sender name. Source: salesar.io (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-sender-name-open-rate-lift-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-sender-name-open-rate-lift-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- open rate lift from personalized sender name for Email open rate for emails with personalized sender names<br><small>Source: salesar.io (2022) · <a href="https://lighthousedata.io/data/personalized-sender-name-open-rate-lift-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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