B
Evidence Grade B
Graded
under review
Safe to Cite
Current
57%
57% -- consumers willing to share data for personalized rewards for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
24,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft Advertising
Primary
Tier B
https://ascentconf.com/session/christi-olson-video/ ↗
Source Article
Privacy and Trust
Original Research
Microsoft Advertising
· Original study ↗
Methodology
Survey with 20+ personalization options, ~24,000 respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 57% consumers willing to share data for personalized rewards. Source: Microsoft Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-rewards-discounts-data-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-rewards-discounts-data-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- consumers willing to share data for personalized rewards for Consumers<br><small>Source: Microsoft Advertising (2026) · <a href="https://lighthousedata.io/data/personalized-rewards-discounts-data-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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