B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- repeat buyer rate for Consumers receiving personalized packaging (2025)
Deloitte data indicates that 59% of recipients of personalized packaging become repeat buyers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://meyers.com/meyers-blog/custom-beverage-packaging/ ↗
Source Article
Custom Beverage Packaging: Enhance Your Brand with Tailored Solutions
Custom Beverage Packaging: Enhance Your Brand with Tailored Solutions
Custom beverage packaging has evolved beyond protection into a powerful marketing tool that shapes consumer behavior. Folding cartons influence purchasing decisions at key moments in stores and online. Effective carton packaging b…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte data on repeat purchase behavior tied to personalized packaging, as cited by Meyers blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers receiving personalized packaging: 59% repeat buyer rate. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-packaging-repeat-buyers-59
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<blockquote cite="https://lighthousedata.io/data/personalized-packaging-repeat-buyers-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- repeat buyer rate for Consumers receiving personalized packaging<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/personalized-packaging-repeat-buyers-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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