B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

66%

66% -- travelers expecting personalized recommendations for travelers (2025-02)

2025-02  · Skyscanner

66% of customers expect tailored recommendations based on their travel habits and preferences.

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Lighthouse Research Team
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Source verified Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025-02
Entity
travelers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Skyscanner Primary Tier C
https://traveloperations.com/general/travel-statistics-q1-2025/ ↗
Confidence: 55/100 Vintage: 2025-02 Channel: Deep Crawl
Source Article
10 travel statistics from Q1 2025 that travel agencies shouldn’t miss - TravelOperations
10 travel statistics from Q1 2025 that travel agencies shouldn’t miss Let’s look at the first part of 2025 and what it means for travel agencies looking ahead. The article in short Discover key travel insights from Q1 2025, including a surge in mobile bookings, the rise of sustainable travel, and th…
Original Research
Skyscanner · Original study ↗

Skyscanner Traveler Insights Survey

Methodology documented
Industrymarketing
Plain Text
travelers: 66% travelers expecting personalized recommendations. Source: Skyscanner (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-offers-demand-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-offers-demand-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- travelers expecting personalized recommendations for travelers<br><small>Source: Skyscanner (2025-02) · <a href="https://lighthousedata.io/data/personalized-offers-demand-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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